[May Point Network] On January 20th, the National Tourism Administration’s solicitation of public opinion activities on the specific date of “China Tourism Day” ended. In the process of brainstorming, folk opinions are extremely active, and online has also appeared...

[May Point Network] On January 20th, the National Tourism Administration’s solicitation of public opinion activities on the specific date of “China Tourism Day” ended. In the process of brainstorming, the opinions of the people were extremely active, and there were various rational and irrational arguments on the Internet. It was so busy at one time that it was far beyond the expectations of the “China Tourism Day” advocates.

Faced with a variety of opinions and high public concern, industry experts said that the establishment of "China Tourism Day" aims to enhance the awareness of national tourism and leisure, and its value orientation should be based on tourists. With the establishment of “China Tourism Day”, it is urgent to promote the healthy development of China's tourism and leisure industry.

"China Tourism Day" has received much attention

Folk public opinion has called for the establishment of the "China Tourism Day" for a long time. Under the impetus of the State Council's Opinions on Accelerating the Development of Tourism, on December 4, 2009, the National Tourism Administration officially launched the related work on the establishment of “China Tourism Day” and began to publicly collect the “China Tourism Day” specific date plan.

This move has ignited the enthusiasm of many local governments and the public to pay attention to the development of the tourism industry. Perhaps because this festival can stimulate tourism consumption in some places, it will help to enhance the regional image. Many local governments have made suggestions and proposed various programs. Even to a certain extent, there have been competitions promoted and dominated by local governments. The public has also expressed their opinions on the Internet platform, and various suggestions and disputes have appeared on the Internet. The public collection of "China Tourism Day" triggered a "big discussion."

On January 20th, extensive consultations with the private sector ended, and the relevant departments carefully reviewed the public opinion. According to Professor Dai Bin, the vice president of China Tourism Research Institute, the opinions collected at present are mainly related to historical and cultural celebrities in various places, such as Xu Xiake’s travel date advocated by Jiangyin City in Jiangsu Province on March 29 (post-correction is March 30); Zhejiang The "Xu Xiake Travel Notes" advocated by Ninghai County of the province is May 19th; World Tourism Day September 27th and so on.

"These suggestions are basically from the perspective of the celebrity anniversary, but also take into account the factors such as the choice of the people's holiday. There are many rational designs and arguments on the Internet, but there are also many judgments and opinions with emotions." Bin said.

"China Tourism Day" must be based on tourists

The establishment of "China Tourism Day" aims to strengthen tourism propaganda, cultivate awareness of national tourism and leisure, encourage people to participate in tourism activities, foster a good tourism consumption environment, improve the quality of national life, and promote the development of tourism. Industry experts suggest that the establishment of "China Tourism Day" should follow the law of tourism itself and reflect the cultural connotation of tourism, and its value orientation should be based on tourists.

"Public concern is not a bad thing, at least the government can pay more attention to the people's demands in the decision-making process." Dai Bin said that he hopes that by setting up this festival, more people will participate in tourism activities, which will be the development of tourism throughout the year. To the role of assembly, commitment, etc. The public is informed through relevant thematic activities that, like work, tourism and leisure are also the birthrights of human beings, especially the right to develop and enjoy.

Professor Wu Chengzhong, Executive Director of the Center for Culture and Leisure Industry of the University of International Business and Economics, proposed that the tourism day is not a tourism advertisement day. It should strengthen the education and guidance of tourists on “scientific tourism, civilized tourism, happy leisure” and provide corresponding conditions. "The choice of specific dates should be suitable for most people to travel in the season; have Chinese characteristics; reflect the cultural traditions and publicity of the Chinese nation; can play a leading role in the development of tourism throughout the year; take into account the harmonious development of economy, society and culture, etc. Principles. For example, in the Ching Ming Festival, as a traditional festival, it is conducive to the traditional and Chinese characteristics of 'spring tour leisure culture', with rich cultural connotations. It is not recommended to choose the days related to historical and cultural celebrities everywhere, which is contrary to the festival. National and public."

Dai Bin suggested that the specific date should be determined more from the development of tourism itself. For example, the spring season is the first season of modern society to be suitable for tourism and outdoor recreation. “If the government and tourism operators are linked on the day of the festival, free of charge for specific target groups and even all tourists, at least the price reduction of tourism consumption projects, advocating higher quality tourism services and more green tourism consumption, regardless of The specific date is the day, and the value orientation of the festival is truly a tourist-oriented goal."

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