Netease Technology News January 30, "Financial Times" published an article that Facebook will soon submit IPO (IPO) application documents, its user growth, users spend time on the platform, revenue and other conditions will be subject to strict market Look.

The following is the main content of the article: Facebook's growth is unstoppable? Or is it an indication that the expansion of its influence on the network has reached its limit? Can it earn enough revenue from a large user base to support the market's high valuation? The world’s largest social networking company is preparing to submit IPO application documents. The above issues will become the focus of the market. According to informed sources, the company plans to submit a listing application on Wednesday.

"What we need to focus on is whether the company's user growth and participation level has stabilized," said AnupamPalit, senior equity analyst at US investment company GreenCrest Capital Management. "At present, it may have strong growth in emerging markets, but we need to pay attention to the growth of users' time spent on the platform, such as the time spent listening to music, watching movies, and shopping." Facebook last disclosed The number of users is 800 million. According to the previous growth rate, this figure is expected to exceed 1 billion by August.

Any signs of a decline, whether it is user growth or the user’s time spent on the platform, will be a sign of danger. Investors and analysts will also pay equal attention to the company’s revenue from its huge user base.

“Can Google earn high revenue per user? It's hard to imagine,” said Peter Fenton, partner of venture capital firm BenchmarkCapital. "Google's advertising in search results is best for it." Some investors pointed out that the key issue is whether, in addition to the early forms of advertising, Facebook can use its network status to develop new revenue sources. .

Kevin Landis, chief investment officer of the fund's Firsthand Value Technology Fund, said, "What is clear is how many users the company has, how well it controls user information, and how many years it takes to fully Users generate revenue.” In the short term, the listing application will also show Facebook’s early success since focusing on profitability. Some analysts expect the company’s revenue to be between US$4.0 billion and US$4.5 billion, and expected to reach US$7 billion to US$7.5 billion by 2012, which is equivalent to the median level of the S&P 500 company.

In addition, the market expects its EBIT margin to exceed 50%. In comparison, the recently listed social networking companies Zynga and LinkedIn had a EBIT margin of less than 20% in the most recent quarter.

If Facebook goes public, the market value will reach the $100 billion its investors hope, and it will become one of the 10 companies with the highest market capitalization of the S&P 500 company. (Lebon) (This article Source: Netease Technology Report)

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