[Maidian.com] Tourism products distribution and application of e-commerce have changed its traditional operation methods and means, expanded the demand for tourism consumption, and continuously improved the services of the tourism industry and opened up the tourism service trade...

[Maidian.com] The distribution of tourism products to e-commerce has changed its traditional modes of operation and means, expanded the demand for tourism consumption, and continuously improved the services of the tourism industry and opened up new channels for tourism service trade. Through e-commerce, the business company's business reach extends from the region to the world. E-commerce has revolutionized the distribution of traditional tourism products, bringing new opportunities for development to the tourism industry.

First, the application of e-commerce in the distribution of tourism products

(1) E-commerce provides new channels for the distribution of tourism products

The development of e-commerce provides a new distribution channel for the distribution of tourism products - network distribution channels, providing retrieval and reservation of tourism and related products (services) in the network, so that tourism products (services) can be sold online.

Order your ticket online. With the development of e-commerce, traditional paper tickets have gradually been replaced by e-tickets. At the same time, through the UnionPay trading system, the major tourism product websites provide consumers with one-stop services from inquiry to reservation to payment, thus realizing the network distribution of air tickets.

Book your hotel online. While providing online booking services, most travel websites and professional hotel reservation websites are providing online booking services for hotels. The application of e-commerce has made the hotel's reservations increase rapidly, and the network distribution channel has become an indispensable part of hotel sales.

other products. Some travel products are difficult to buy in general stores, and e-commerce solves this problem. For example, Olympus Sports City () has facilitated the purchase of special travel products for tourists through the promotion of camping gear.

(2) E-commerce provides information services for the distribution of tourism products

In the aspect of tourism information services, the development of e-commerce enables the rapid and effective collection, dissemination, retrieval and navigation of tourism information, which indirectly promotes the development of tourism product distribution. These information content generally refers to the introduction of attractions, hotels, transportation and travel routes; travel common sense, travel considerations, travel news, currency exchange, travel destination weather, environment, humanities and other information as well as tourism perception.

Tourism information forecast. The National Tourism Administration publishes authoritative travel information forecasts on a daily basis during the annual holidays. The content is very extensive, involving transportation, attractions, weather, etc., providing convenience for travellers to travel, increasing demand for tourism consumption, and promoting The development of tourism product distribution.

Tourist attractions began to pay attention to the online placement of travel advertisements. According to the i-Research survey, only about 5% of the transaction volume in China's tourism market comes from the Internet. This is directly related to the lack of online tourism promotion. Therefore, major tourist attractions and urban tourism websites have integrated various tourism resources, and through the e-commerce model, online advertisements, pictures, brochures, etc., to promote and promote online travel products, and provide interactive travel services. Including route introduction, price quotes, introduction of attractions, etc., in order to attract tourists and promote tourism consumption.

Tourism websites increase marketing efforts. Ctrip, elong and other websites have launched the "complete travel guide", "destination guide" and other columns to provide users with online travel route booking, self-help travel planning, travel destination weather, traffic information, travel experience exchange, etc. Services, which have driven the growth of tourism consumption. Travel invitation. The travel channels of Netease, Sina and other websites have launched personalized services, that is, they are looking for “friends” on the Internet. At present, this new type of tourism has received increasing attention and popularity. As long as the travel information is published through the bulletin board of the website travel topic or some travel websites, the details of the time, place, formation plan, group size and requirements for “friends” are posted on the bulletin board. Find a partner with the same intention.

(3) E-commerce promotes personalized distribution of tourism products

The development of e-commerce has made it possible to personalize the distribution of tourism products. Book and book online, check out electronic maps, and rely on the guidance of the website to explore and shop in unfamiliar environments. This kind of online tourism, which is characterized by self-customization and self-service price, will become the new dominant mode of tourism in the future. Personalized customization services have become an important factor in the success of distribution of travel products.

The wide application of e-commerce provides a lot of convenience for the distribution of tourism products, which is highlighted by the provision of information services, online ordering services, promotion platforms, advertising platforms and new service methods. The combination of tourism product distribution and e-commerce has made China's tourism product market more active. At the same time, e-commerce has also broadened the space for development.

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